In order to avoid any confusion, We will provide you with a clear plan of our project with you. We will keep you in the entire loop of the project planning & execution.

• Website Analysis

Site is analyzed based on various parameters. The basic idea here is to make sure the site is completely user-friendly and search engine friendly. These parameters are identified, analyzed and rectified if necessary during uploading phase. Analysis phase is the most important as it gives an overall picture of the site's current scenario and points that need to be implemented in order to make it user-friendly and search-engine friendly.


• Keyword Domain Analysis

Again a very important phase. Keywords determine your business. Keywords bring business. In the world of internet, they are therefore not just words but key-words, the key the opens the lock for your online sales. Actual definition for this keyword is the 'word' that a common man uses on search engines to search for a particular product or service. During this phase, the entire domain of possible keywords that describe the site's business is analyzed and the best lot is selected based on different analysis parameters. One of the most important parameters here is the search volume of the keyword. We have to make sure that people actually use this word to find products or services relevant to the site's business.


• Content Optimization

Once keywords are finalized, then comes the actual phase. The site content optimization .Content can be in any form. As in page title, meta tags, on-page text, heading, link text etc. etc. Infact, the entire site is filled with content in differnt forms. This phase deeply analyzes this content & carefully optimizes the site with relevant content in the relevant area of the text. A word of caution here is that, keyword filling does not help. Its a spamming technique. Instead, ethical white hat seo says that keywords should be blended in the text in such a way that it should not disturb the flow of the content and at the same time make it relevant & keyword-rich. Keywords need not be necessarily used everywhere, the synonyms of each of these keywords do help a lot to maintain the flow. Again, analysis is also required to see if any part of the site requires additional text. An image requires, a link requires. So, these steps are also covered in this phase.


• Link Optimization

A site becomes completely user & search engine friendly, when all the pages of the site are easily accessible. The directory structure of the site should not be too complicated so as to make it difficult for navigation. Link optimization phase makes sure that site has free-flow internal navigational structure and also makes sure that all links are appropraitely in place, in working condition and if neccessary, links are included within content wheerver possible. A very important part of this phase is developing a sitemap for users as well as search engines. Sitemap gives an entire structure of the site for a quick access to users & search engines.

The above points give a brief outlook of each phase. The actual work involves lot of research, planning & execution as this is the initial phase of the site marketing. Next, learn about the next phase seo link building service.