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Site Performance Tracking |
This is the actual phase of marketing. Determining, the performance of the site. In this phase, various parameters are analyzed and based on this analysis, the actual business is estimated for the site. The parameters including
| Here are the various site performance tracking techniques in brief:- Potential Keyword Ranking on Google & other Search Engines
The position of the site on google & other search engines for a particular set of potential keywords helps to analyze the site's popularity among search engines.
- Visitors & Traffic
Number of visitors entering your site via different sources including search engines, direct site, other websites, article sites, forums, social media sites etc. Again, the analysis is based on the calculation of visitors on daily & monthly basis.
- Sales & Conversion
How many sales have been made per month. How many percentage of visitors have actually got converted to buyers. All these questions are answered using popular tools like Google analytics. This step comes much later although analysis starts from the second month onwards. The reason for this is, the actual sales can be determined only once the site attains immense popularity and stands well ahead of its competitors.| |
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